Note the Exact Match list further on down the page. Either someone's search engine is having lots of fun playing with weirdo algorithms (turning 'blob' into 'bob' into 'kermit the frog as bob cratchit' is one of the best stretches I've ever seen) or it has a horribly skewed sense of priority. If it's the latter, they could at least have the decency to mention sponsored results. Even Google does that.
Tomorrow on More Tales of Stupidity, we check police logs for dumb criminals.