The Skittles people attracted the last element of the Internet: the exploiter. There's an account on Twitter now called "skittles_com" which sends out nothing but previously posted Skittles comments with their own URL attached at the end. The URL obstensibly goes to one of those "FREE LAPTOP!!!!*" schemes (where the * stands for "if you buy our stuff" or "spam your friends" or both) and is clearly not M&M/Mars' doing.
This is brilliant. This completes the circle.
Skittles takes Twitter's page, branding and all, and uses it for its own nebulous purposes.
This leads someone else to take the name of Skittles, branding and all, and use it for their own referral spam purposes.
The irony comes in several delicious fruit flavors.
In principle I'm pretty much opposed to all of this, but I do gotta give somebody here mad props for the quick capitalization on a capitalization.