December 17th, 2003
|10:23 am - BUILDING A BETTER FUTURE... THROUGH MARKETING!|
MEN AND WOMEN IN THE MARKETING INDUSTRY WORKING FOR YOU!
A SHINING GLORIOUS FUTURE FULL OF PROMISE AND INDIVIDUALLY-TARGETED ADVERTISING NO MATTER WHERE YOU ARE IN YOUR FLYING CAR!
THE FUTURE IS NOW!
New electronic billboards tailor advertising to passing motorists.A NEW LIFE AWAITS YOU IN THE OFF-WORLD COLONIES POWERED BY VERIZON
In the film Minority Report, electronic signs greet shoppers by name and exuberantly chirp customer service speak directly to them.
This was Hollywood's spin on a technology that really is gaining speed in Sacramento, California. New electronic video billboards stand tall over freeways there, tailoring their advertisements to match the personalities of the passing motorists. Take a spin past these billboards with "Tech Live" tonight.
"Instead of a static billboard, we can have a target that moves," explains Tom Langeland, CEO of Alaris Media Networks, the operation behind the signs.
I'm on the conflicted tip here -- yeah, in one way, it's so simple you wonder why it hadn't been thought of before (when you tune your radio, you set the receiver to resonate at the same frequency as the station, so why not find a way to detect it?) but on the other hand, damn.
I fear all the billboards would just change to "CHANGE THE STATION ALREADY, NPR-BOY" as I drive past.
TAKE ME BACK TO GROVER'S CORNERS
|Date:||December 17th, 2003 05:19 pm (UTC)|| |
I'll have to drive by one of these and report back.
This is a dumb thing what is dumb. Cancer hasn't been cured yet, dammit!
|Date:||December 18th, 2003 04:47 am (UTC)|| |
Damn! Now I need to go outfit the car with a tinfoil hat.
Hey... Maybe I could make enough money selling tinfoil car hats to buy time on those billboard saying something like: "Hey you, yeah you, with the radio tuned to wouldn't you like a tinfoil hat for your car so that billboards can't do this to you?"
What about a tinfoil bra for the car?