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New electronic billboards tailor advertising to passing motorists.A NEW LIFE AWAITS YOU IN THE OFF-WORLD COLONIES POWERED BY VERIZON
In the film Minority Report, electronic signs greet shoppers by name and exuberantly chirp customer service speak directly to them.
This was Hollywood's spin on a technology that really is gaining speed in Sacramento, California. New electronic video billboards stand tall over freeways there, tailoring their advertisements to match the personalities of the passing motorists. Take a spin past these billboards with "Tech Live" tonight.
"Instead of a static billboard, we can have a target that moves," explains Tom Langeland, CEO of Alaris Media Networks, the operation behind the signs.