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DESIGN FAIL - EXCELSIOR, YOU FATHEAD!

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November 13th, 2008


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06:08 pm - DESIGN FAIL
Hold on to your hats, kids, Pepsi's rebranding!

From http://www.thedieline.com/blog/2008/10/what-is-pepsi-t.html:
Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
Uh huh. Okay. Let's take a look at the designs which Pepsi undoubtedly paid lots of money for!


This is the new Pepsi logo in its "Yes We Can" Can. The audacity of pop, indeed.
And the Sierra Mist logo was designed by someone who just learned of this awesome Photoshop thingy that makes stuff blurry! Let's use it! A lot! Are your eyes bleeding yet? Are your fingernails digging hard enough into your palm to draw blood because you know you could've whipped up a better logo with MSPaint and a few bonghits? Tough luck, pal, cause THEY got mad paid and YOU didn't!

To be fair, these are design renderings, so it's perfectly logical if someone went a little crazy with the P-Shop. But something tells me the finished product ain't gonna be too far from this.

But wait! There's more!


Ha ha ha! The smile in Diet Pepsi is THINNER! Skinny people don't smile enough! (Okay, this is almost cute.) But the Mountain (excuse me: Mtn) Dew logo! What the hell, people? This is not a soda logo. This is a logo for a regional ski area from the 70s and 80s (the slanted M is what does it). This would be one of those ski areas with T bars and no chair lift, and there'd be one class trip there every year and you'd have to go along but you couldn't downhill ski so you'd stay back at the lodge feeding the hot drink vending machine quarter after quarter to watch it fill paper cups full of half-mixed hot chocolate and the paper cups for some reason always had a blackjack hand printed on the bottom so when you were done you looked underneath and went OH SNAP 18 GUESS I STAND and this is what passed for entertainment for a full day because there was nothing else to do and can you tell that this happened to me on more than one occasion?

These look like store brand logos. The knock-offs. "Mountain Fizz" and "Dr. Bob" and all that. And these logos should stay with the store brands. Nice try at the "hip", Pepsi. Too bad you failed so hard you could hear it all the way in Kuala Lumpur.

(49 comments | Leave a comment)

Comments:


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[User Picture]
From:ron_newman
Date:November 13th, 2008 11:18 pm (UTC)
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Shouldn't it say "new pepsi" ?
[User Picture]
From:28bytes
Date:November 13th, 2008 11:22 pm (UTC)
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I've never forgiven them for getting rid of Teem.
(Deleted comment)
[User Picture]
From:giantfightbot
Date:November 14th, 2008 12:02 am (UTC)
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The vitriol that the Under Consideration people had for this brand is something I haven't seen for a few months.

I did sorta like the Tropicana rebrand, though.
[User Picture]
From:ron_newman
Date:November 13th, 2008 11:25 pm (UTC)
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No mention of Orange Slice. Are they leaving that logo alone?
[User Picture]
From:reveritas
Date:November 13th, 2008 11:27 pm (UTC)
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stuff tastes like ass anyway. COKE IS IT
[User Picture]
From:wring
Date:November 14th, 2008 01:03 am (UTC)
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this
[User Picture]
From:wavilyem
Date:November 13th, 2008 11:35 pm (UTC)
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Why go through all that trouble when they could have just cut to the chase and use the designs from Back to the Future Part II. After all, 2015 is only about six years from now!

And BTW, where the heck are my flying cars and skateboards???

[User Picture]
From:saint_buddha
Date:November 14th, 2008 12:01 am (UTC)
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Because I am a dork, I will find this totally awesome if they actually do this in 2015.
[User Picture]
From:bkdelong
Date:November 13th, 2008 11:38 pm (UTC)
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And what's with the creepy green arterial innerspace going on with Sierra Mist? Is that supposed to remind me that even the Lemon-Lime has heavy sodium?
[User Picture]
From:luckimunki
Date:November 14th, 2008 01:36 am (UTC)
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Looks like a misty forest to me...
(Deleted comment)
[User Picture]
From:ron_newman
Date:November 13th, 2008 11:42 pm (UTC)
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Supposed to remind you of this?
(Deleted comment)
(Deleted comment)
[User Picture]
From:jadasc
Date:November 14th, 2008 12:03 am (UTC)
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That's not a smile; that's the evil sneering eye of a cartoon overlord.
From:zhym
Date:November 14th, 2008 12:04 am (UTC)
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Dude. Capital letters were so last century.
From:(Anonymous)
Date:November 14th, 2008 12:53 am (UTC)
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true. and the logo looks like a fat belly the shirt cant cover anymore...de-designed
[User Picture]
From:wring
Date:November 14th, 2008 01:04 am (UTC)
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i see a vagina in that pepsi logo.
[User Picture]
From:samethreechords
Date:November 14th, 2008 01:22 am (UTC)
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oh okay it wasn't just me (see comment below)
[User Picture]
From:maga_dogg
Date:November 14th, 2008 01:19 am (UTC)
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The really super awesome thing is that the designer also failed Basic Principles of Cartooning. When you reduce the size of the features in a face, the face looks fatter. Consequently I am now imagining the basic logo with a squeaky little comedy voice and the big one with a Funny Fat Guy chortle.
[User Picture]
From:samethreechords
Date:November 14th, 2008 01:22 am (UTC)
(Link)
is it just me or does that logo look kinda like a... uh... a georgia o'keefe painting?



okay. vagina. fine. i said it.
[User Picture]
From:luckimunki
Date:November 14th, 2008 01:37 am (UTC)
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You see Georgia O'Keefes in everything.
[User Picture]
From:luckimunki
Date:November 14th, 2008 01:40 am (UTC)
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Hi. Graphic design student here. Can I say something? Don't hit me. I don't think these are as bad as you're making them out to be. They're certainly better than the current label designs. Of course, I'm always a fan of round, thin, sans serif fonts. Overall, it's minimalist and slick, and vertical type makes me happy.

The logo redesign was neat until you pointed out that it was supposed to look like a smile. I thought they were just trying to go for a more asymmetrical look. It doesn't look like a smile to me -- or a vagina for that matter.

Okay, done now.

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