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June 3rd, 2007


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11:37 pm - It's picture time
A helpful comma

Reebok had these silly ads around South Station during the Boston Marathon weekend. This ad is still up on Summer Street near the Fort Point bridge intersection. The gist of the ad campaign was that it was okay to not run like a banshee and then pass out from heat exhaustion while you cramp up and die. And that apparently Reebok shoes are good for not cramping up and dying in. And that when you're cramping up and dying, you begin your sentences with 'and' and end them with a preposition.

The slogan picked to help us remember not to cramp up and die is "Run Easy" which, in and of itself, is an okay slogan. But this is the Age of Local Branding, so the Reebok ads in Boston had to pertain to Boston, and apparently that also includes adding the city name to the end of their spiffy slogan. Thing is, "Run Easy Boston" isn't really a proper sentence. Thankfully here some kind grammatician has actually affixed a little comma sticker to the sign and made a decent sentence out of it.

I have no idea where the heck they got a comma sticker from, though. Or from the heck where they got a comma sticker. Something about prepositions, etc.

Dubious Food

This is actually a picture of cookware in Target showing what dandy foodstuffs you can make with their dee-luxe cookware sets. Thing is, we think for some of the pictures, they just threw whatever they had into the picture for MAKE LOOK FOOD.

This, for example, appears to be an omelet with what look like garden peas -- still in the pod, mind you -- and red peppers. With two blades of grass on top, apparently. Just my morning usual, really.

Satellite Super Slide Um.

Oh, and there was also a RANDOM CARNIVAL IN MEDFORD this weekend and we happened across the tail end of it tonight. There's some rides and some dark ride/funhouse bally art, too, including, well, a disturbing fire hydrant. See? Oh boy.

Here's the entire set and how.

(33 comments | Leave a comment)

Comments:


[User Picture]
From:juldea
Date:June 4th, 2007 04:10 am (UTC)
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The "Run Easy Boston" ads are still up pretty much all over, although they're not taking up the entirety of South Station any more (boston.com/events has the monopoly at the moment.)
(Deleted comment)
[User Picture]
From:lillibet
Date:June 4th, 2007 04:10 am (UTC)
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The comma sticker might be from Eats, Shoots and Leaves. My copy came with a couple of sheets of punctuation stickers in it.

And I'm guessing that what's on top of that omelet is chives. The peas in the pod, well, not in my breakfast, please.
[User Picture]
From:annilita
Date:June 4th, 2007 05:16 am (UTC)
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That's where I was thinking it came from, too.
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From:antikythera
Date:June 4th, 2007 04:15 am (UTC)
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Mmm, grass omelet.

It looks like snow peas to me, actually. If you leave them on the vine a little too long you can actually see the peas inside them.
[User Picture]
From:samethreechords
Date:June 4th, 2007 05:43 am (UTC)
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I saw the Boston ones when I was in town this weekend and thought they were a little better than the "Run Easy NY" bits ("Stop and smell the garbage" and "Not everything has to be done in a New York minute.") It is a bit silly but I kinda like the campaign anyway.
(Deleted comment)
[User Picture]
From:derspatchel
Date:June 4th, 2007 02:38 pm (UTC)
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Red is always very good when it comes to grammatical markup. I have an admirable respect bordering on a pitty-pat in the heart when it comes to the right woman wielding a red marker. As long as that marker isn't going anywhere near my stuff, I mean.

Because I NEVER NEEDS NO RED MARKSERS.
[User Picture]
From:ron_newman
Date:June 4th, 2007 12:54 pm (UTC)
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Medford used to have a spring carnival in Medford Square, next to City Hall. But a couple of years ago, some Medford cops assaulted some Somerville High kids, or vice versa, depending on whose story you believe. The next year, Medford decided to discontinue this tradition. This year, they brought it back in a scaled-down "kiddie" version at a different site. I didn't go. Were there any rides suitable for adults?
[User Picture]
From:derspatchel
Date:June 4th, 2007 02:13 pm (UTC)
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It was mostly a kiddie thing. Very small lot. The flat rides weren't heavy on the fear or height factor, mostly spin-n-barfs with kiddie rides along one side and a Dragon Wagon kiddie coaster that they were actually running backwards.

There was a Satellite, which I got a pic of, the prerequisite Tilt-A-Whirl, a Tempest model I haven't seen in years, a rudimentary portable flying swing ride ("Ghetto Yo-Yo") and a Cobra. Another ride I hadn't seen in ages.

There was one walk-through fun house, one hall of mirrors, and one trailer-mounted ride-thru. Not a bad haul for a "kiddie" version of a carnival.
[User Picture]
From:ron_newman
Date:June 4th, 2007 01:04 pm (UTC)
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Belmont has a carnival from this Wednesday through Sunday, next to the high school. Here's a coupon for a $15 unlimited-ride wristband (normally $18)
[User Picture]
From:plumtreeblossom
Date:June 4th, 2007 04:09 pm (UTC)
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Does Somerville ever have a carnival? I never hear of any...
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From:avatrix
Date:June 4th, 2007 02:29 pm (UTC)
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Some types of peas, notably "sugar snap" peas, have edible pods. I used to steal them from my father's garden as a little kid, and just eat them straight off.
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From:derspatchel
Date:June 4th, 2007 02:36 pm (UTC)
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Oh, I love those kinds of peas. We used to do the same snitch-n-eat-n-run-before-anybody-catche-you thing in our garden at home, but I don't remember ever eating the pods. I bet they're pretty tasty, but even so, would you fold them up in an omelet? Or omelette? Or an eggy-type fried-thingo?
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From:28bytes
Date:June 4th, 2007 03:02 pm (UTC)
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That fire hydrant reminds me of something, but I can't put my finger on it.
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From:derspatchel
Date:June 4th, 2007 04:31 pm (UTC)
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That's what sh--[USER HAS BEEN BANNED BY LJ FOR TIRED INNUENDO]
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From:jimmystagger
Date:June 4th, 2007 03:03 pm (UTC)
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I like the Reebok ad that features the man puking (classy) and the one that reads "What Are You Just Doing?" (more gramatical horror).
[User Picture]
From:plumtreeblossom
Date:June 4th, 2007 04:11 pm (UTC)
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That campaign was enough that I'll never buy their product. The one of the sobbing runner with a broken ankle was the nail in the coffin.
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From:plumtreeblossom
Date:June 4th, 2007 04:12 pm (UTC)
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I CAN HAS RICE WIF GRAYPZ?
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From:redtheblue
Date:June 4th, 2007 05:56 pm (UTC)
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So I guess the ad campaign was originally "The British ARE coming", but they had to take them down after the mayor called in the National Guard?
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From:derspatchel
Date:June 4th, 2007 06:18 pm (UTC)
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A sign reading "The British are coming" could be construed as a viable threat to the Colonies and, as such, would be treated as a Hoax Device(TM) by Teh Authoritays.

or something.
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From:bex77
Date:June 4th, 2007 10:56 pm (UTC)
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Of course, this gets to me on an entirely different level. People...they were ALL BRITISH at that point. Duh. What was actually shouted, in theory, was "The Redcoats are coming! The Redcoats are coming!" or maybe "The Regulars are coming! The Regulars are coming." No way to tell, unless you got the Wayback Machine. History. Bah.
[User Picture]
From:bex77
Date:June 4th, 2007 10:58 pm (UTC)
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Oh, and one more thing. Neil and I happened upon that carnival on Friday night, and I said, "We should tell Spatch about this. He'd love it. And post about it on LJ!" I apologize that we didn't let you know about it immediately but I am very glad you got to see it!

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