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June 1st, 2007


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11:35 pm - Conspicuous Consumption-O-Rama
Tonight, Conspicuous Consumption-O-Rama brings to you the following piece of evidence that we as a civilization have, indeed, Gone Just A Bit Too Far.

Presented, for your consideration: the "Limited Edition" "Retro" Starburst candy. I'm using air quotes liberally here for good reason. This candy attempts to encapsulate the entire second half of the twentieth century in fruit chew form. How? By randomly assigning a flavor to each decade, apparently.

Haight-Ashbury, Dylan going electric, Andy Warhol, and everything Wonder Years about the 60s are represented by "Psychedeli-melon." The tumult, tacky fashion and personal discovery of the 70s are perfectly summed up by "Disco Berry." The consumerist and world-awareness of the "Morning In America" 80s brought to us by "Optimus Lime", proof positive that the good people at Starburst are well aware of their target demographic. And finally, all the angst and world change of the 90s are, in a brilliant feat of meta-awareness, played out with "Hey Mango-rena!" because nothing sums up an entire decade like a one-hit wonder and/or a fruit chew flavor.

I want to be the guy who comes up with the idea to make these flavors. I want to work in the Flavor Labs and toss crumpled up paper balls into my basketball trash can, trying to conjure up a unifying theme for passion fruit, grape, pink lemonade, tangerine and piña colada. Five Stages of Grief? No, no... uh, the five senses? Olympic Rings? The grape can be the black ring. Nah, that's a no go. We didn't get the "Official Vaguely Fruit-Flavored Chewy Candy of the 2008 Olympic Games" contract. Damn you, Skittles, damn you to hell!

Or maybe I can work flavors around a theme. Yeah! That'd work, too! Okay, howzabout, um, Presidential Assassins? Yeah! We'll have Lee Harvey Orange, John Wilkes Banana-Kiwi, Charles Guiteauberry, and Leon Czolgosz, uh, Leon Czolgosz Fruit Punch.

(Ah, yes, good old Fruit Punch. Always there when you need it.)

Okay, M&M/Mars. You heard me. You know how to reach me. Your move.

(8 comments | Leave a comment)

Comments:


From:argentla
Date:June 2nd, 2007 04:24 am (UTC)
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Are you familiar with the egregious punny colors in which various Mopar automobiles were offered circa 1970? TorRed, Go ManGo, In Violet, Plum Crazy, and SubLime, among others? (As if the usual automaker pretensions -- e.g., "Citron Mist Metallic" -- were not enough.)

I always wondered what happened to the product planners who came up with that shit. Now I know...
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From:kissoflife
Date:June 2nd, 2007 05:41 am (UTC)
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Gah, you're so hired.

I am gleefully reminded of Cyn Heimel's rant in her "Spay and Neuter Your Humans" , pp 56 or so. "A Honda Cynic, a Ford Excess, a Jeep White Bread!"
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From:lindito
Date:June 2nd, 2007 11:29 am (UTC)
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i am mad that you worked in leon czolgosz because, um, how does one manage to do that?
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From:derspatchel
Date:June 2nd, 2007 04:23 pm (UTC)
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Can I take that as a compliment?
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From:ron_newman
Date:June 2nd, 2007 05:25 pm (UTC)
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Or Stephen Sondheim.
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From:dogofthefuture
Date:June 3rd, 2007 07:59 am (UTC)
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I have nothing intelligent to add except to say that you are awesome and I always genuinely enjoy reading what you write.
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From:susskins
Date:June 4th, 2007 04:58 pm (UTC)

Daddy Needs His Medicine

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"Mango Reinhardt, the Thinking Man's Soda."
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From:derspatchel
Date:June 4th, 2007 05:30 pm (UTC)

Re: Daddy Needs His Medicine

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Do not shake the Bebop Cola machine. That's all I'm sayin.

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