For a long while back in the late 90s, any time I needed to put my name down on some inconsequential piece of registration (anything I didn't care enough to have my actual name associated with -- software products, newspaper website registrations, that kind of thing) I'd use the name Snuggles the Fabric Softener Bear. When asked for an Organization or Company Name, I'd invariably put down The Magic School Bus.
...because it amused me, all right?
Tonight when I was asked by the data collection computer for an Organization name, I realized I'd grown up and beyond such silly references. I'm older and wiser in the ways of the world. The answer didn't take too long to pop into my head, though I have absolutely no idea why it hit me like it did. But it did. And I liked it.
So I put down Wampeter-Karass and Associates.