It's just this little chromium switch, here... (derspatchel) wrote,
It's just this little chromium switch, here...
derspatchel

Get your "Get your joke on" joke on

Big ups to Boston's The Dig, which strikes a blow for humanity this week by seeking to help do away with the hipster cliche "get your ____ on" (popularized, it is said, by the Missy Elliot song "Get Ur Freak On" or some such spelling.) Now how might a free weekly spearhead this noble and worthy campaign? Well, as explained in the editor's note, "When you want a kid to stop smoking, you make him smoke til he pukes." So the staff of The Dig pledged to shove as many occurrences of the phrase into this week's issue as they could. And by gum, they made good.

Almost every headline is a variant on "Get your _____ on." Every column line. Every entertainment calendar category ("Get your comedy/improv on.") Even the crossword puzzle, guest-starring Missy Elliot, has clues such as "River. Get your Louvre on." Almost everything except the Adult listings (Wow! I finally have a legit reason to read 'em!) and Classifieds. It's amusing on the first few pages, but what good's comedy that's not based on overkill? After the first fifty iterations, things get downright ludicrous. The joke would be at home in a college paper, but no college paper would have the comedy stones to follow through for the entire issue. Only one or two key placements after the initial setup, and that's it.

The Dig is always an enjoyable, if snarky read, and this issue is even more so. Good on them.
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