We also saw a curious promo involving those crazy bunnies who re-enact movies in 30 seconds -- in this example, the re-enactment of JAWS. Only it didn't show the bunnies. Or mention their URL. It was an ad for MSN's new search engine, and the live-action guy on the beach (who took longer to explain the premise than the bunnies do to re-enact the film) told us to go search for "shark bunnies" at the MSN search site for it.
I wrote the bunnies' creator a note asking if she had been involved in this promotion -- because if so, that's kinda cool, and no exposure is bad exposure, but if they were doing some nutty kinda viral marketing thing without knowledge, well, that's kinda ... skeevy. I do wish that they'd shown the short on the big screen, though, cause that would have kicked ass.
At any rate, Sin City was great the second time around too. And the Unibroue was tasty as hell.