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July 14th, 2004


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05:56 pm
I really would've liked to have been a fly on the wall during the Oral-B Brush Ups focus groups.

"So, what do they do?"
"You stick 'em on your finger and brush your teeth with them."
"Why would you want to do that?"
"In case you're suddenly really really really really really worried that you really really really really need to brush your teeth."
"Uh huh."
"And there's no toothbrush or toothpaste around."
"Uh huh."
"And you're waiting to cross the street."
"Uh hu-- wait, what"
"So, would you use this product if you were waiting to cross the street and you suddenly had this fanatical compulsion to brush your teeth?"
"Er, probably not."
"Would you use this product if you didn't want to carry a toothbrush and toothpaste around with you and spit in public sinks, which is icky gross?"
"Probably not, though I agree with you on the public sink thing."
"Would you use this product if we made a commercial for it featuring Beautiful People dancing around like morons with these things on their finger?"
"Maybe."
"SHIP 'EM!!"

(8 comments | Leave a comment)

Comments:


[User Picture]
From:ooshiny
Date:July 14th, 2004 03:18 pm (UTC)
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i impulsively bought some of those. usually i get an urge to wipe my front teeth with the inside of my t-shirt neckline, because it really grosses me out to feel any plaque or anything there. so i thought i'd try them out. i opened up the package and mint sprinkles went up my nose. ouch. they feel like brushing with a crusty washrag, but presumably taste much better. i think i'll keep using my t-shirt and have a breath mint instead.
[User Picture]
From:derspatchel
Date:July 14th, 2004 03:26 pm (UTC)
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A fingernail, applied very gently, and a tissue do the trick for me when I notice that. I'd rather be caught scratchin at my teeth with a discreet finger than walk around in a cult member-like daze with a mint-sprinkled crusty washrag stuck in my mouth, that's for sure.
[User Picture]
From:ooshiny
Date:July 14th, 2004 03:29 pm (UTC)
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yeah, i'm not going back for more, that's for sure.

and for what it's worth, they did not make me dance around and chant. i was disappointed in Oral-B's false advertising.
[User Picture]
From:annilita
Date:July 14th, 2004 03:26 pm (UTC)
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Rip, slip,
brush... AHHHHH!

Hey, 20-somethings out for a night on the town who like to travel light and don't know if they will have time to swing by the apartment to freshen up before work now have their niche filled, thanks to the people at Oral B. Or do you not WANT them to enjoy their youth, you communist pig?
[User Picture]
From:weds
Date:July 14th, 2004 04:09 pm (UTC)
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Sounds like they'd be perfect for long-haul flights, though. I know I find it a total pain in the ass to go digging through the bag for the little toothbrush and the little toothpaste, never mind that they're awkwardly shaped. Plus, there's always a damn line for the bathrooms right after meals, which goes away just as they've decided that there might be turbulence and therefore you can't get up.
[User Picture]
From:derspatchel
Date:July 15th, 2004 05:15 pm (UTC)
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Ooh, you got a point. I forgot about the great transatlantic bathroom crush, especially right near the end of an all-night sleepy flight when you're fighting both jet lag and the hordes of people who try to take 20 minutes in a bathroom to put their suits on.

(and hey wow, it's wednesday! how the heck are you?! wow, it's been a looooooong time.)
[User Picture]
From:weds
Date:July 15th, 2004 06:39 pm (UTC)
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I do the transatlantic flight thing once or twice a year these days; been known to pull off up to four or five. Every so often, I end up with entire kibbutzes who have to change their wigs for the third time that flight. Never grasped that.

(Good, good. You? I should read your back posts this weekend. Was in Boston for a wedding this April, and caught "bla bla bla Spatch" and I was like, "what? Spatch?" and Mike was like, "yeah, he posts to the SA forums now, and he lives around here," but there was no time and it would have seemed silly to go digging up your email address and stuff just to say, "hey, it's this person who used to post to the same newsgroups you did; want to go out and have coffee for ten minutes?")
[User Picture]
From:gilana
Date:July 14th, 2004 07:00 pm (UTC)
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OK, I'm not exactly unbiased 'cause I work for Gillette (which owns Oral-B) and I've been waiting anxiously for these to launch for months now, but... while the advertising sucks, they're actually pretty cool. I do find they leave my mouth feeling much cleaner than either a t-shirt or a breath mint. But the dancing orgasmic people in the commercial are just freaky.

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