what
There's ads all over the Red Line for one of those popular brands of cheap American "lite" beer which only gives you a buzz after the fourth pitcher or so. Each one has a slogan on it and such, only this time around they're not superfluously labelled with the city name to earn points with the locals ("Always cool in BOSTON")

However, the two I saw next to each other on the train this morning went like this:

NEVER FILLS YOU UP
NEVER SLOWS YOU DOWN^*

and I thought oh my god, the train is trying, and failing, to rickroll me. Only now I do have the song in my head, so, like, does that count? Who's keeping score here, anyway?

And then I thought oh shit, don't say that out loud, some ad dude is gonna hear this. Dammit! No! What hell have I unleashed upon this world? Auigh! Bring back the sperm donor ads, Red Line! We don't need this plague right now!



* Yes, I know the TV slogan is "Won't fill you up and never lets you down", but that's what it says on the poster ads. Maybe it's "Wears you down". Anyway. It's not "lets", that much I know.